a little bit About us

The AJ5D Company.


AJ5D Projects (Pty) Ltd, (“AJ5D”) is a comprehensive company that started in 2012 and has offices in Johannesburg, Pakistan and Satelite offices in Dubai that offer interior design, project management and Full turn-key services for Hospitality and Cooperate sectors, we also have procurement offices in China, South Africa and Italy to service all our Client on FF-E (“Furniture Fittings and Equipment”) and OSE (“Operating Service Equipment”).

The company has worked in the following markets:



Middle East & Asia

As an African company, we have been exposed and awarded projects in the Southern, Western and Eastern parts of Africa. This has allowed experience in these markets and we have gained insight on operational function succeeded to complete projects timeously in these market.



We believe the universe gives you what you give.

Brilliant idea


We travel the world to bring new, cutting edge design and inspiration yet to be seen.

Never tired


We work tirelessly to see all projects to completion within time and budget.

finished work


We continue working with our clients long after the project is complete to ensure they get value for money.

do together


We work in close collaboration with our clients throughout the project process ensuring accountability and transparency.

the betterness


At AJ5D, we constantly striving to be the best and improve our skill set to make us an industry leader in our field.

More about our CEO
Asima Joosub

Asima is best described as down to earth, easy to work individual with an eye for the unusual. Her design philosophy is simple but elegant, creating warmth and maximising space through use of colours and textures. Her fresh perspectives result in design innovation which allow clients to fully express who they are, and what holds meaning to them.

With a Bachelors Degree in Marketing and Information Systems, Asima joined her family business specialising in interior procurement materials. Spending time in an environment such as this and working alongside her father, Haroon Joosub, a renowned architect in South Africa, she learnt about design, colour and interiors. Her extensive travels taught her cutting edge trends and innovative styles, which inspired her to pursue her own dreams and branch off from the family business and start her own.

Asima started designing homes and offices in 2003 which led to her introduction to the hospitality industry in 2012. AJ5D prides itself on having owner involvement on every project and on creating spaces that are dynamic and sophisticated through use of colours, textiles and lux finishings. Asimas’s vision is to create distinct spaces that are welcoming and comfortable and enhancing the aesthetic beauty.

AJ5D’s portfolio of completed work includes restorations, contemporary renovations and new construction projects across London, Congo, Kenya, Pakistan, India and South Africa.

Awards & Accolades.

The Nishat Hotel

Country Winner – Luxury Business Hotel 2015

World Luxury Hotel Awards

Prestigious Clients.

For New projects

Contact us today!